KeywordFreelancer has a sophisticated approach and a commitment to excellence. Our service enables measurable results and the application of search to meet any objective.
Keeping abreast of the constant changes in search technology is vital to driving steady streams of customers to your website. We are in the business of maintaining and improving a comprehensive knowledge base of Search Engine Marketing (SEM) to get the best results for your campaign.
SEO and PPC can be done in house, as long as you have someone with the proper knowledge and skills.
If you are planning to perform your own SEM in house, don't pass off these duties to just anyone. If a current employee already has many other functions within the company, don't add the SEM duties on top of everything else. This is especially true if this employee has never done SEM before.
If you want someone in your company to learn SEM from scratch, find an employee who is interested in it and make the task his or her sole duty. Give the employee time to read, practice, and absorb everything about search marketing.
Consider hiring an experienced SEM specialist to come on board full-time if you are unable to fulfill the position with current employees. This specialist may not be able to fulfill all of the tasks required in a SEM campaign, so the services of a copywriter, programmer, and designer may still be required.
Outsourcing can alleviate many headaches associated with performing this type of work in house. The cost of creating such a position goes well beyond the individual's salary and can reach thousands of dollars before their salary is even factored into the expenses.