With search, your message has the potential to reach millions of web users. Searchers are learning, discovering, and gathering information. Your message appears when users are searching for your brand, product, or category.
From SEM you obtain traffic, awareness, sales, and market share. Success is measured by ROI, sales, leads, or other predefined metrics.
Find out more about how Paid and Organic Search can impact your business' reach. Also, consult the Glossary for an explanation of commonly used search marketing terms.